In celebration of Veterans Day, GMC has launched its #enlistme campaign, which will look to help the estimated 16 percent of 9/11-generation combat veterans who are attempting to re-acclimate to civilian life while also dealing with life-altering injuries.

GMC is encouraging its social media followers to upload images of themselves making the American Sign Language sign for “house” and use the hashtag #enlistme, as well as to make donations to the Stephen Siller Tunnel to Towers Foundation to support housing construction for veterans. The foundation is so named for a New York City firefighter who died during the 9/11 attacks, and it seeks to build 200 “smart homes” for combat veterans.

“Too many severely injured servicemen and women are returning to homes that just don’t meet the needs of their individual conditions,” said Duncan Aldred, U.S. vice president, Buick and GMC Sales, Service and Marketing. “With the #enlistme campaign, GMC invites everyone to honor these brave veterans by showing their support on social media and making a donation.”

Knight Automotive is proud to support the #enlistme movement! To learn more or to make a donation to the Stephen Siller Tunnel to Towers Foundation, please visit For more about the #enlistme campaign, visit