new Canyon pickup truckNo business would exist without its customers, but having customers who love your product makes business so much more satisfying. According to recent sales data, customers love GMC trucks. In fact, sales have been so good the GMC brand saw its best first-quarter in 10 years.

Making these great sales numbers even better is the fact that many customers are new to the GMC brand. Sales to import vehicle owners have increased 17%. The conquest rate is nearly 24% for the new Canyon pickup truck.

“As more consumers choose trucks, crossovers and SUVs, they discover GMC offers capacity and capability in a premium package with precision design, execution, attention to detail, advanced technologies and other upscale qualities they seek in a brand,” said Duncan Aldred, U.S. vice president, GMC, in a statement.

If you’re a veteran and have been considering a new GMC truck, now is the time to buy. Now through June 30th, all U.S. veterans can take advantage of GM’s Military Discount, including active-duty, retirees, reserves, and veterans. After June 30th, the discount is only available to veterans who are within a year of separation.

Come fall in love with a new GMC truck today at Knight Automotive!