Buick took home a gold medal recently, thanks to the brand’s image. Kelley Blue Book (KBB) recently performed a series of surveys to figure out which automaker must consumers thought were the best. After asking 12,000 people, KBB concluded that Buick was the top luxury brand in the world.
The KBB Brand Image Award comes only shortly after Buick also won the Best Value Luxury brand, proving that the automaker is definitely one of the best. According to Buick, this is the third consecutive year it’s won the award.
“Earning this recognition three consecutive years indicates that we’re shifting consumer perception,” said Duncan Aldred, vice president of Buick. “Consumers now understand that great products and service is what to expect from Buick.”
So what makes Buick so special? Customers agree that this model year lineup has the best when it comes to sculpted design, sophisticated interiors, and high-tech personal gadgets. Not only that, but the value you get when you buy a Buick is hard to ignore.